"I’m a Designer—I Want to Sell" by Maripi Robles
The definitive guide for creatives to turn their talent into a profitable business. From sketch to sale—with strategy and purpose.
This book explores the journey between creating and selling. It begins with a simple premise: many designers know how to create a product, but they don’t always know how to transform it into something the market understands, values, and wants to buy. Through examples, case studies, and practical explanations, the book examines the questions that arise as a brand begins to grow: what makes a proposal unique; how to decide whether to sell online, in a physical store, at trade fairs, or through other channels; when a pricing strategy is flawed; why some brands generate interest but fail to secure customers; and which decisions help a project move forward—or cause it to stagnate. It also addresses issues that often lead to uncertainty and frustration: when to invest in communication, how to gauge whether a specific initiative is working, which mistakes result in a loss of time and money, how to identify a brand’s core problem, and how to determine the current stage of any given project. The goal is not to teach you how to design better; rather, it is to help you view your brand from the outside, understand how it truly functions, and make decisions with greater discernment, better organization, and a higher likelihood of achieving results.
"This book stems from a reality I have witnessed time and again over the years. I have worked with talented, sensitive designers and brands—people with great ideas and excellent products—who nonetheless struggled to make sales or establish their ventures. This wasn't due to a lack of ability, but rather because no one had taught them how to structure the process that bridges the gap between creation and building a viable business.
- I wrote this book because I believe the creative sector needs less idealized rhetoric and more clarity. It needs fewer empty platitudes about "making a brand visible" and more concrete answers: what steps to take, in what order, at what cost, which pitfalls to avoid, and why so many projects fail—even when they seem promising from the start.
- The story behind this book is also the story of all those conversations I’ve had with designers who would say: “I don’t know why I’m not making sales,” “I’m not sure if my pricing is right,” or “I don’t know whether I should be in retail stores, selling online, or investing in communications.” What they all lacked was the same thing: a structure.
- I am not offering a magic formula or making unrealistic promises; rather, I provide a way to approach projects with greater logic, coherence, and strategy.
- What sets this book apart is that it isn’t written from a theoretical standpoint, but from experience—gained over years of observing what works, what doesn’t, and why."
Pages: 283
Dimensions: A5 – 14.8 x 21.0 cm
Cover: Softcover
Language: Spanish
Publisher: Dashbook
About Maripi Robles:
Maripi Robles has spent over twenty years working in the fashion, communications, and brand positioning sector. As the founder of *No Solo Una Idea* and an instructor at various national and international institutions, she has guided designers and brands—across the fashion, beauty, and lifestyle industries—in transforming creative projects into more coherent and profitable businesses.
Throughout her career, she has worked in communications, strategy, media, event planning, and brand development, collaborating with private companies, institutions, and professionals within the creative sector. This experience has shown her that many projects do not fail due to a lack of talent, but rather due to a lack of structure, strategy, and market knowledge.
